How to Master Social Media Content Creation with a Busy ScheduleFeb 14, 2022
Social media content creation can be time-consuming, from editing photos to creating videos and designing Canva graphics. This is especially true for Instagram, where high-quality content is necessary if you want to stand out and grow your community.
As a business owner, however, you don’t have extra time. So what happens? You let it slide and post whenever you have time. This lack of consistency, however, means you’re seeing less engagement and connecting with fewer potential clients.
It's time to get consistent and create great content and the key step in doing so is getting organized. Creating a streamlined system allows you to create more content in less time. You'll need to invest some time upfront, but the results will be well worth it.
In fact, according to research, organized marketers are a whopping 397% more likely to report success. Or as Orison Swett Marden said, “A good system shortens the road to the goal.”
If your content creation system currently looks like the junk drawer in your kitchen, don’t panic. Think of this like business spring cleaning, and take it one step at a time.
Create Content Pillars
Social media content pillars are the guide for your social media strategy. Your content pillars are the 3 to 5 topics you plan to talk about regularly—and want to be known for.
By defining what to focus on by creating pillars, you avoid ever needing to ask the question, “what should I talk about?” Plus, this will help you create consistent content that sets you apart as an expert in your industry.
To create your content pillars, choose 3 to 5 topics that fit these parameters:
- Tie back to a core offer in your business.
- Are specific to your unique brand and offering—avoid general topics.
- Are focused on what you know your ideal client cares about.
Here’s an example of content pillars for a financial coach who works with millennials and those who are new to investing:
- First-time investments
- Money management for millennials
Once you’ve chosen your pillars, rotate through the topics each week so you're talking about at least one of your pillars in each post. Having these topics pre-set will reduce decision fatigue and make creating content faster—and easier.
Organize Your Existing Resources
Sometimes, the most time-consuming part of posting on social media is trying to find something. That’s why a key step in making social media content creation faster is to organize your existing resources: graphics, images, and testimonials.
To get started, decide where you’d like to store everything. If you don’t already have a system, Google Drive can be a simple and free way to start. You can also access Google Drive from your phone or computer, so you can easily grab photos or videos to post from your phone.
If you have a lot of unorganized content and don’t have time to organize it all at once, create a folder called “backlogs." Move anything you need to sort into that folder. Moving forward, whenever you have a few minutes to update and organize, you can tackle a few items from that folder.
This process can be tedious at first, but it will save significant time in the long run.
Know Your Audience
When you know your audience, you spend less time guessing what to post and more time creating. If you could use an audience refresh before you start creating some new content, here are two simple ways to do that:
- Review your best-performing content: What does your community already love and engage with? This will help you see what you should be creating more consistently.
- Do a competitor analysis. Choose 3 to 5 competitors and scroll through their content. Pay attention to what they’re talking about, what they’re posting, and what their audience is engaging with. How can you recreate that content formatting, style or topics in a way that's relevant to your brand and audience?
If you want to dive even deeper, check out these 5 Must-Have Audience Research Tools.
Plan and Schedule Content in Bulk
One powerful way to save time is to create your social media content in bulk. This doesn’t mean that you can't ever create spontaneous content. It simply means you'll plan your key social media content in advance so you’re not scrambling every day to come up with fresh ideas.
To do this, you’ll need two simple tools.
- A content calendar
- A content scheduler
There are dozens of options on the market for both a calendar and scheduling tool, and choosing the right one is a matter of preference. Compare two of the most popular options, Planoly vs. Later. Ultimately, the key is getting into a routine of creating and planning ahead.
Pick a day to create your content, block out the time as you would with a meeting, and stick to it. In one day you can create an entire week or month of content and then you don’t have to worry about it again.
Reuse Your Own Content
Don’t spend hours on a post that only gets used once. To speed up your social media content creation, create less and reuse more. You can talk about the same topic in many different ways without repeating yourself.
- Use your best-performing post from last month as inspiration for a new post this month.
- If your Instagram stories get a lot of engagement one day, use that topic to write your next feed post.
- Pull a clip of your Instagram stories and use it as a reel.
- Turn your top posts to a carousel guide.
Find Inspiration in Comments and DMs
Your DMs and comments can be the perfect springboard for new social posts. When customers or people within your community message or comment, they reveal what type of content they want to see. Your responses are also valuable sources of content ideas—sometimes inspiration strikes when responding to someone else.
Each month, before you start content planning, scroll through the last month of comments and DMs to see if you can find any hidden content ideas. Better yet, keep track of these ideas throughout the month in a single content doc that you can easily access when planning.
Outsource as Needed
As your business grows, consider outsourcing your social media. You can outsource a single content piece, like a Reel, or hire a social media manager to take care of everything. Outsourcing can be a big step for any business, but it also frees you up to focus on growing your business and doing what you love.
Great Social Media Content Creation is Possible
You don’t need a lot of time to master your social media content creation. You just need the right strategies to get organized, curate your ideas, and plan ahead. Don’t feel the need to implement all of these ideas immediately. Instead, gradually refine your system by incorporating 1 to 2 new elements into your routine at a time. Slowly but surely, you’ll have a process that works for your schedule and allows you to post great content consistently.